Over Keran Turakhia’s career he has worked with over 300 FMCG promotional campaigns that all used intelligent connected packaging to help them run better promotions.
The three top common brand promotional challenges brand face:
1. Drive incremental sales
2. Increase brand equity through consumer engagement
3. Protect profit margins against price erosion
Disrupt the role of packaging!
The media landscape is much more cluttered and brands are finding it increasingly more difficult to win a consumers attention.
The retail landscape is changing and it is becoming increasingly more difficult to differentiate a brand to it’s consumer.
Brands complain that despite large investments in traditional media their market share and market profitability positions are under threat. Packaging heads within brands and their suppliers are wrestling with how packaging can help.
Value is not easy to measure and demonstrate in this market place and every brand have different methods they use to measure sales and consumer engagement.
Whereas the digital world provides some very powerful tools, integrating the technology to provide clear visible value is a challenge.
Over the last 10 years we have developed a bank of knowledge around how to run more intelligent promotions using a unique pack identification and the digital world. Packaging is the key to linking the offline with the online and enabling a brand to run better more effective promotions.
Our Value
We help brands use their packaging to:
- Drive incremental sales
- Improve brand equity through direct consumer to brand relationships and communications
- Find ways to protect against margin erosion and justify the price premium
Brands need to do three things:
- Commit to communicating directly to a consumer on a 1:1 basis
- Include a unique pack ID that serves as a secure proof of purchase or direct pack to consumer engagement.
- Use digital tools to help understand their consumers better and become more relevant.
We have “packaging value” specialists who have focused on helping brands extract tangible value from their marketing budgets using “intelligent” connected packaging.
Hold over 300 examples where their professionals have shown brands how to cost effectively “connect” their packaging for promotional benefit.
Have numerous case studies where brands have saved £’000’s on costs to implement coded smart packaging
Learn about proven case studies how a brand can use smart packaging to:
- Drive trial
- Increase a consumers frequency of purchase
- Measure their digital media spend directly by the number of purchases it has generated
- Influence a consumer purchase at a much lower cost than a typical price discount
- Be the key to a consumer interacting with a pack multiple times.
- Visit a store with the sole objective of finding a branded pack that has a code on it.
- Lower the cost of their promotion and maximise the engagement with a relatively small budget
- Find ways to add value and lower the cost of a price discount
- Run multi-brand schemes to add value at reasonable costs
- Find more intelligent methods to coupon.
Brands and their suppliers are consistently trying to extract value from the new digital world.
The challenge lies in how?
Why?
Value from digitised packaging
How do offline brands extract value from the online world? Brands need help and a clear process to liberate more value from their packaging.
We have over 10 years experience having run over 300 promotions with brands,
all using a smart connected pack.
We can share with brands how the packaging can be used to translate into more brand value:
- More value to sell more product.
- More value to drive closer stronger relationships between the consumer and the brand.
- More value in finding ways to extract more value from the media activations the brand runs.
- More value in finding intelligent ways to add value and help justify sales price premium.
Brands need help to coordinate individual depths interests and extract value from digitised packaging in their terms.
We offer packages to help go through a process that aims to extract tangible extra value form their packaging. Packages start from £5k
Brands need to have three things to benefit from this service;
- Internal commitment to make packaging work harder
- Internal resource that can spend 1 day month coordinating our work
- Budget
Packaging suppliers: ask us how you can work in partnership with your clients and co-fund projects designed to extract more value from the packaging you supply for mutual benefit.
Make packaging your most valuable media
Want to know how to convert your packaging to be an effective media in its own right?
Ipackaging expertise’s founder Keran Turakhia founded Packaging Media Lts.
A company that has real life experience and case studies of methods to make packaging an independent bona fide valuable media. There are large opportunities for brands to use their packaging as a media.
Ipackaging expertise offers simple structured packages to help a brand extract more media value from their packaging.
Better promotions using intelligent coded packaging
Want to learn how intelligent packaging helps a brand run better promotions?
We have developed a wealth of experience over the last 10 years in helping brands run intelligent promotions.
Using over 300 case studies from 10 years of working in this space we offer workshops to go through how coded packaging helps brands run better promotions.
How & Why?
1.
Unique coding
Want to understand feasibility for your brand packaging to carry a unique pack ID (unique code, URN) on every pack?
We offer a qualified analysis resulting in a practical recommendation on the most cost effective factory friendly method to print unique codes on your packs.
We have over 30 years experience in packaging, factory manufacturing and coding.
We have over 30 years experience in packaging, factory manufacturing and coding.We can make it simple and cost effective for any brand with any packaging type to print a unique code on their packs either at the packaging converter or inline with product manufacturing.
2.
Unique code printing and code management. Code audit.
Print unique codes on packs? Want to understand how you can reduce the costs
associating to printing and management of codes.
We have a focused expertise in helping brands de-cost unique code printing and code management.
Hive IP’s code audit covers a thorough look at the ways the brand can print unique codes on packs looking at a brands in-house factory packing processes and their packaging conversion technology.
Hive IP’s audit provides a comprehensive code feasibility audit for as little as £2k.
All the brand needs is:
- Internal coordinator to set up suitable conversations
- Small budget
3.
Unique coding inside or the outside of packs. Stop cheating and make easy
for consumer to use
Want to know best practice to control” cheating” ie usage of code before purchase? Want to understand how to print codes on the outside of packs and still control fraudulent use?
If unique codes are printed on the outside of a pack how can a brand stop a consumer using prior to purchase.Brands often assume codes need to be printed on the inside of the pack in hidden location to stop use prior to purchase.Very often codes are difficult to find for the consumer and expensive to print for the brand.
There are easy ways to make the consumer journey easy and ensure the highest response to your promotion without having to print codes on the inside of packs.
We supply over 2 billion codes pa where codes are printed on the outside or inside of pack. Codes are easy to use and when codes are on the outside of the pack. Our small “fraud and ease of use coding”package can share how to manage fraudulent use prior to purchase using intelligent rules at the software end.
4.
Unique code management system
Want a simple reliable proven unique code management system?
We work with a trusted partner that have patented technology to integrate a closed loop unique code management system. Unlike with open loop system there is one company who takes responsibility for ” validation” and integrates all the steps before this to one system.
Trouble free validation.
5.
Lower the cost of unique code printing
Want advice on how to reduce costs and complexity with unique code printing?
We can offer a piece of hardware that help brands convert a brand’s date code printing machinery to be able to print unique codes.
This means that unique code printing can be integrated with coding when packing the product. Typically the most cost effective route as it eliminates the need for an extra printing process.
Our system means it is very easy for the factory to adopt without extra operational procedures.
Trusted partners
Ipackaging Expertise have a number for trusted experienced partners.
Code management
Hive IP Ltd is the leading supplier of leading software and hardware solutions of unique code management and printing
Code printing suppliers
Leading code printers of coding sequential and unique. Inkjet, lazer, thermal transfer.
Promotion fulfillment:
- Digital capability for promotional websites, APP builds
- Account management
- Prize and reward fulfillment
- Customer services
- CRM
Packaging suppliers
Labels, collars and other suppliers of coded packaging.
Keran Turakhia has dedicated over 30 years of his working life to primary packaging. He has run a series of businesses focused on increasing the value packaging can add to a brand’s success. His proven market case studies show exceptional results.
| 00 44 (0) 7921 291711 | turakhiakeran |
| keran.turakhia | keranturakhia |
“IF PACKAGING COULD TALK”
by Keran Turakhia available on Amazon